Product Strategy
Vision, positioning, roadmaps, business cases and prioritization tied to measurable outcomes.
Product strategy · Digital transformation · Growth
I turn strategy into products that grow.
I'm Isgandar Aliyev, a senior Product and Project leader with 14+ years of international experience across fintech, e-commerce, travel and loyalty.
14+years of experience
6projects built from scratch
7countries where I managed projects
12projects managed
01 / About
Building scalable products across markets.
Product and project management leader across digital products, e-commerce, fintech, affiliate marketing, travel technology and business development. Experienced in product strategy, full lifecycle delivery, cross-functional leadership and building customer-focused solutions that support business growth.
Product Delivery
Full lifecycle ownership, stakeholder alignment, agile execution and vendor coordination.
Growth & Operations
Market expansion, partnerships, P&L, performance optimization and operational transformation.
02 / Expertise
From product vision to business impact.
Practical leadership across digital products, customer experience, platforms and international operations.
Product StrategyRoadmap ExecutionFull Product LifecycleBusiness AnalysisAgile & ScrumBacklog PrioritizationCX/UXAPI IntegrationsE-commerceAffiliate MarketingRevenue & P&LCross-functional Leadership
03 / Experience
Leadership across products and industries.
Experience leading product, operations and growth initiatives across technology, travel, e-commerce, hospitality and international markets.
Feb 2026 - Present
Chief Operating Officer
VIA AFFILIATE · Mexico
Leading operations, market expansion and business growth for a fintech affiliate network across LATAM. Building strategic partnerships, scaling publisher networks and improving acquisition performance, lead distribution and revenue operations.
Dec 2025 - Present
Product Owner
TELEBESEN LLC · Azerbaijan
Leading product vision, roadmap and delivery for a student loyalty platform. Built the product from concept and MVP through launch, including QR-based verification, partner offers and the student experience.
Jul 2024 - Dec 2025
Project Manager / Product Owner
MONTESEEING LTD · Montenegro
Managed roadmap, platform enhancements and growth for an international booking platform. Translated business needs into product features and coordinated delivery across teams.
Jul 2023 - Jul 2024
Country Manager
FUN & SUN INTERNATIONAL TOUR OPERATOR · Azerbaijan
Led strategic projects, operational transformation and business growth in Azerbaijan. Managed planning, stakeholders, risks and cross-functional execution, with a focus on improving performance and market position.
Jan 2023 - Jul 2023
Head of Delivery Points
UMICO Market · Azerbaijan
Owned pickup-point product and logistics initiatives, defined requirements and KPIs, and expanded the network from 14 to 118 locations in six months. Built partnerships to launch new delivery products.
Jun 2020 - 2023
Head of Product
PASHA Travel LLC · Azerbaijan
Led development and launch of a digital booking platform and unified B2B partner ecosystem. Owned product strategy, roadmap, requirements, prioritization and cross-functional delivery.
Jun 2020 - 2023
Head of Operations
PASHA Travel LLC · Bakusightseeing
Directed sightseeing operations and route planning, supervised teams, and improved service performance through staff training, logistics optimization and vendor management.
Aug 2015 - Jan 2017
Senior Sales Specialist
Four Seasons Hotel · San Diego, USA
Managed VVIP client relationships and tailored hospitality projects. Coordinated with cross-functional teams to strengthen customer satisfaction, loyalty and service quality.
Feb 2014 - Aug 2015
CX Project Specialist
Google · Remote
Supported customer experience and digital transformation projects. Coordinated delivery, stakeholders and KPIs, using customer insights and performance data to improve service quality.
2012 - 2013
Sales Specialist
Grand Motors LLC · Azerbaijan
Managed sales operations and business development for the Iveco brand, coordinated commercial projects and strengthened client and partner relationships.
May 2011 - Aug 2012
Export Product Manager
KARSAN AYC · Türkiye
Managed international market expansion and partnership development across CIS and GCC markets, including market entry activities in Qatar and Kazakhstan.
04 / Education
Global education and perspective.
MBA from San Diego State University and a Bachelor's degree in Eastern Languages from Selçuk University. Fluent in Azerbaijani, English, Russian, Turkish and Arabic; intermediate Italian.
San Diego State University
Master of Business Administration · United States
Selçuk University
Eastern Languages · Türkiye
Stanford University
The AI-Powered Organization
Let's build the next growth story.
What I offer
Project and program management
Managing international projects
Launching projects and products from scratch
Fintech, loyalty and CRM product development
Product, growth and business consulting